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What SpendDaddy does

SpendDaddy helps optimize Apple Search Ads for subscription apps by combining:

  • Apple Ads campaign, ad-group, and keyword metrics
  • RevenueCat conversion and revenue data
  • App Store Install/engagement signals where configured

It turns that data into recommendations you can review before making any changes in Apple Ads.

For your onboarding, this means SpendDaddy handles:

  1. Importing campaign and performance data
  2. Connecting subscription outcomes to paid acquisition
  3. Surfacing campaign and keyword recommendations with supporting evidence
  4. Letting you review every proposed Apple Ads change before applying it

What to expect in phase 1 setup​

After onboarding one app, you should have:

  • Apple Ads connected to RevenueCat or the SpendDaddy event API
  • A webhook or API connection for new revenue events
  • Campaign metrics and recommendations after the first data refresh
  • Clear setup status when a source still needs attention

SpendDaddy does not apply an Apple Ads change until you explicitly review and confirm it.