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What SpendDaddy does

SpendDaddy helps optimize Apple Search Ads for subscription apps by combining:

  • Apple Ads campaign, ad-group, and keyword metrics
  • RevenueCat conversion and revenue data
  • App Store Install/engagement signals where configured

Then it produces deterministic recommendations that are always reviewable before they can be applied.

For your onboarding, this means SpendDaddy handles:

  1. Pulling campaign and performance data (scheduled)
  2. Linking RevenueCat events to paid acquisition via ASA attribution
  3. Surfacing campaign and keyword recommendations with confidence signals
  4. Applying only explicit mutation actions after approval

What to expect in phase 1 setup​

After onboarding one app, you should have:

  • At least one connected integration set: Apple Ads + RevenueCat
  • A generated RevenueCat webhook URL for forward event ingestion
  • A stable recommendation feed after hourly data refresh
  • Clear visibility into why data is missing when a source is not yet connected

Apple Ads mutations are disabled by default and can be enabled per organization when you are ready to act.